Seth McCullough.
Portfolio · Central ArkansasNews · Features · Health Communications · Video

Content Specialist · News & Feature Writer

Stories told clearly, in words and pictures.

I write, edit, shoot, and cut. I turn complicated subjects into copy people can use, and I deliver on deadline.

Portrait of Seth McCullough in a navy blazer.
Seth McCullough · BA, Mass Communications
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About

I'm a writer and multimedia content creator with a degree in Mass Communications from UA Little Rock, where I studied electronic journalism.

Today, I write and edit web, social, and internal content for Family Service Agency, a behavioral health nonprofit in North Little Rock. I work with clinicians to translate their work into plain, accessible language for clients, families, and the public. The work demands accuracy, good judgment, and discretion.

I also run SM Freelance Productions, where I write YouTube scripts, shoot photo and video on location, and build websites for clients. Previously, I worked live sports broadcasts as a camera operator for ESPN and UA Little Rock Athletics, an environment where there is no second take.

Outside of production and publishing, I’m an avid traveler who has explored much of Europe and Argentina, and a lifelong music lover. In my downtime, you’ll find me picking my guitar and appreciating the genius of Bob Dylan.

  • Based inCentral Arkansas
  • DegreeBA, Mass Communications
  • EmphasisElectronic Journalism
  • StyleAP
  • ToolsPremiere Pro, Photoshop, Audition, Squarespace
  • TravelAvailable in-state
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Photo, Video & Graphics

Bar chart: Internet platform popularity among Gen Z Americans. YouTube 89.3%, Instagram 72.5%, TikTok 71.2%, Facebook 49%, X 26.4%.
Data graphic for "Growing Up Online." Data: eMarketer.

Behind the camera

I plan and shoot photo and video on location, then edit and deliver finished assets on deadline. I've captured live broadcast footage for ESPN and UALR Athletics for streaming, mobile, and web audiences.

I edit in Adobe Premiere Pro, Photoshop, and Audition, and I keep photo libraries organized so clients can find what they need. When a story has numbers, I build the graphic to go with it.

Ask for my video reel →

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Skills

Writing & Editing

  • News and feature writing
  • AP style
  • Copyediting and proofreading
  • Technical to plain language
  • Video and broadcast scripts

Strategic Content

  • Website content and CMS (Squarespace)
  • Social media content
  • Newsletters and email copy
  • SEO-informed writing
  • Audience-tailored messaging

Visual Media

  • Event and still photography
  • Video production and editing
  • Photo asset organization
  • Premiere Pro, Photoshop, Audition

Work Habits

  • Multiple projects, competing deadlines
  • Independent and collaborative
  • Quick to learn new tools
  • Open to feedback
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Experience

Dec 2024 – Present
North Little Rock, AR

Communications Assistant / QBHP

Family Service Agency, Inc.

  • Write and edit web, social media, and internal content for a CARF-accredited behavioral health nonprofit, keeping messaging accurate and consistent across platforms.
  • Work with clinical leadership and staff to develop practitioner profiles and program stories that show the impact of the agency's services.
  • Translate clinical and treatment concepts into plain language for clients, families, and the public.
  • Write SEO-informed copy that improves the visibility of programs and practitioners online.
  • Manage and update website content, checking every change for accuracy before it publishes.
Jan 2023 – Present
Benton, AR

Freelance Content Creator & Multimedia Producer

SM Freelance Productions

  • Research, write, and edit video scripts for client YouTube channels, shaping tone and message for each audience.
  • Plan and shoot photo and video content on location, then edit and deliver finished assets on deadline.
  • Build client websites and write their copy to match each brand's voice and goals.
  • Manage several client projects at once from first meeting to final delivery.
Aug 2024 – Jun 2025
Little Rock, AR

Camera Operator

ESPN / UALR Athletics

  • Captured live broadcast footage for streaming, mobile, and web audiences under direction from producers and directors.
  • Followed the action and framed key moments in real time.
  • Worked with production crews to meet tight live-event deadlines.

Bachelor of Arts, Mass Communications

University of Arkansas at Little Rock · Electronic Journalism emphasis

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Contact

Have a story, a site, or a shoot that needs doing? Let's talk.

sdrewmc@gmail.com

Full resume and video reel available on request.